Your ad reports say you're getting leads. Your calendar says otherwise.
I've run Google and Meta ads across six dog-training territories. Give me read-only access and I'll show you what's actually being counted as a lead, what you're really paying for, and what I'd fix first.
Free. Delivered in 5 business days.
- 17 conversion actions reporting leads
- 1 actually measuring a real inquiry
- Calls counted as a lead after 1 second
- 1 of 12 campaigns live
- 21 ok / 101 errors on offline client import
This is what a good-looking lead report can actually mean.
Same account. Same month. The left side is what the owner was shown. The right side is what the audit found underneath it.
Looks great
- Cost per lead in line with target
- Calls, forms and clients all "tracked"
- Monthly retainer: $2,500
- 1-second calls counted as leads
- 17 conversion actions stacked
- 11 of 12 campaigns paused
- 101 offline-import errors
- Ads still pointing at 404 pages
"This account had been through four agencies in eight years. Every one of them built something good, then left it. Nobody had ever shown the owner the numbers underneath the numbers."
Dog training business ownerWhat I look at
- Every conversion action and how it's counted
- Every campaign, keyword, negative and search term
- Every landing page your ads point to, loaded live
- Change history: who touched what, when
- Where the spend goes that never becomes a call
What you get
- The real numbers, in plain English
- The three things costing you the most
- What I'd fix first, in order
- A 30-minute walkthrough, if you want one
- The full report either way. No pitch required.
What I never touch
- Your password. I never ask for it.
- Your CRM conversations
- Your client list
- Your customers' messages
You grant one Good Lead Co email read-only access from inside your own ad account. Remove it the moment the audit is complete.
- $32Reported cost per lead
- ~$292Real cost per booked consult
- ~$438Real cost per signed client
- Leads the platform reported111
- Ad spend$3.5k
- Leads that never reached the CRM78
What's my real cost per client?
Audit my account freeBuilt by someone who has actually had to answer the phone.
Six territories. $2,000+ training programs. Google and Meta buyer. Same customer, same seasons, same problem.
I've had to call the lead, book the consult, sell the program and deliver the service behind it. That's the lens this audit runs through.
I've been the client. I paid an agency for two years before I learned how they were counting my leads. Nobody in this industry should have to find that out by accident.Dog training business owner
How it works
- Give me read-only access
You add one Good Lead Co email as a viewer from inside your own account. Takes two minutes.
- I audit the account
Every action, campaign, search term and landing page. Not a sample.
- You get the truth in 5 business days
A written report and, if you want it, a 30-minute call to walk through it.
No contract. No password. No pitch required.
You already paid for the leads.
Find out what you actually bought.
Show me what my ads are really doing